Ippodo Tea - Hatsu Matcha (40g) - For Lattes, Smoothies, Desserts and Usucha - Light & Astringent - Kyoto Since 1717

My daughter loves the quality of this tea because it enhances its flavor.

Great matcha

I really enjoy this Matcha tea. The taste is smooth, no bitterness, and the color is a nice bright green. Would buy again.

For Matcha lovers who want a mild brew and to be fair it says it right on the label “Light” you’ll probably enjoy this product. I like a bit of a stronger Matcha taste and will probably not buy again

I got this for my sister, and she seems to like it, especially for making a Strawberry Matcha Latte.

can't complain too much about this tea at this price range. Only the shipping cost is the major killer. The name is beautiful but with no special appreciation from any Iemoto or from any tea school. This tea is a good choice if you over spent on your wagashi and need a cheap tea to lower your chanoyu cost.

Great price for the quality. Doesn’t come with tin, which is great if you just want a refill and save the planet. No clumping, slightly bitter, none of the grassy taste, but not very nutty either.

You can immediately tell that this is high-grade matcha by the aroma of the powder - buttery and sweet, almost like white chocolate, with no hint of ‘fishy’ present in some other brands. It does have a lighter taste than the other Ippodo we’ve tried, with a gentle bitterness that doesn’t linger. The crema foam is fine and lovely; you can hear it’s fluffiness when you beat it! I would say that Hatsu Mukashi should be drunk plain, like espresso; it’s too good for latte or other culinary purposes, as its subtlety gets lost in the milk.