PyureKeto Hazelnut Chocolate Spread | Sugar-Free, Low Carb, Vegan Nutella Alternative | 2g Net Carbs, Gluten-Free, Peanut-Free, Plant-Based, Non-GMO, Keto Snack, Vegan Sweets | 13 oz Jar

First Nutella knock off I’ve tried and as of right now I’m happy I went with this one! Loving it on thin grain crackers, diet (“light”) toast, strawberries, and apple slices!Pros(compared to Nutella)•Certified Organic•More NutritiousNo, I’m not gonna pretend this is a “health food.” It’s still an “indulgence food” but it has far more fiber in it, a teeny bit more protein, a surprising amount of non-heme iron, and the same amount of calcium despite being dairy-free. I don’t know how absorbable the mineral sources are, but it’s still much better than an empty-calorie indulgence!•More Dieter-Friendly!This is only has 150kcal per 2TBS while Nutella has 200kcal. Though this isn’t really a “diet food” I do still love that it’s made to be more suitable for health-conscious consumers *and* weight-conscious consumers.I also noticed the 25kcal reduction per TBS makes this spread’s calorie-sparing similar to a few other things I’ve switched over to:•whipped peanut butter (JIFwhips)•sugar-free fruit preserves (Polaner/Smuckers)•sugar-free chocolate syrup (Hershey/StoreBrands)———— Like this spread they are 25-35kcal lighter per TBS compared to their regular counterparts. In my experience this amount of spared calories really does make a difference in the long term! It’s definitely a bit easier for me to manage my weight w/o treating myself less (at home) when I use several reduced-calorie products like this.•Lack of sugars.The first Ingredient in Nutella is table sugar and it has 21g! This uses the non-caloric, non-glycemic, non-artificial sweeteners erythritol (the thing in Swerve) and stevia (the main thing in Truvia). This only has 2g of sugar so it’s better for blood sugar & insulin response than cane sugar and other free-sugars like brown sugar, beet sugar, molasses, date sugar/syrup, dextrose, corn syrup, or hfcs. Much less guilt inducing!Cons:(Compared to Nutella)•Nutella is sweeter and has a better taste overall but that’s what I expected since Nutella is mostly sugar and junk food is engineered to be addictively palatable! It think it would probably be better if they replaced some/all of the stevia in it with a different 0-GI sweetener that has a less bitter after taste. Allulose, inulin & monk fruit come to mind.•Price is notably higher — but considering the fact that it uses organic+better quality ingredients and took more ingredients to create and is a specialty product I still gave this full stars for valueOther Pros:(General)•No artificial sweeteners. (Saccharin, Sucralose, Aspartame, Ace-K) While I do I understand that they are safe, some people like to avoid them and the natural sweeteners Pyure used have been suggested to be beneficial to our gut microbiome and better for organ function than non-caloric artificial sweeteners .•Free of hydrogenated seed & vegetable oils. And thus it’s free of PARTIALLY hydrogenated S&V oil — that’s the one that adds synthetic trans fats to our food. Both partially & fully hydrogenated oils are often used in USA products like nut butters, dessert spreads & sweets quite a bit. I’m rather cautious of the ones that don’t make it clear that they are “fully” hydrogenated and leave it vague on the packaging. Thankfully this product just uses organic non-hydrogenated oils so I have no worries!

Most delicious. Not over sweet. I only need about 1 tsp to end evening cravings. I would definitely be purchasing again.

The first jar I received (on the right in the picture) tasted terrible. There was no hazelnut flavor and a strong rancid oil taste. I received it in Feb with an expiration date in July of the same year. I reported it to the quality control department on the company website. A very nice rep got right back to me, apologized (apparently it was a known issue with the batch) and offered to send me a jar from a new batch. The jar I got a few days later (on the left in the picture; expiration in May of next year) was so much better. The hazelnut flavor is perfect and the oils taste fresh. Also the first ingredient on the new jar is organic soluble tapioca fiber instead of the vegetable oil blend which is listed first on the old jar. It is certainly not the same taste as the leading brand containing dairy and lots of sugar, but for being organic, dairy-free and low-sugar, I have not found anything better.So, if you don’t like the flavor of the jar you receive and it is labeled as in the right on the picture, be sure to let the company know.

I was so excited when I saw that this was sweetened with a sugar alcohol but it wasn't until I tasted it that I realized that it had the all too familiar aftertaste that I dislike more than anything. Sugar alcohols don't typically have an aftertaste so why use stevia in combination with a sugar alcohol? All I can taste is the awful aftertaste stevia leaves behind.It's a shame because I don't eat anything containing stevia no matter how desperate I am. I just don't like the aftertaste at all and this stuff isn't cheap.

Until 3 months ago, Pyure Hazelnut Spread was the best sugar-free product of its kind that I had found--and I had taken to ordering multiple jars at a time to avoid running out. Then in March I got a shipment of 5 jars where the "spread" was thick, grainy, and unspreadable impossible to eat. Amazon returned my money on all 5 jars, and I ordered other brands hoping to find a substitute. They weren't as good as the original Pyure, so crossing my fingers that I'd just gotten a bad batch, I ordered two more jars of Pyure Hazelnut Spread on Sunday (June 18.) They arrived yesterday--and they are even worse than the last batch. The product is so hard that I can't even push a spoon into it beyond the top half inch (see photo). There's a thin film of what might be coconut oil on the top, suggesting that the ingredients had begun to separate. I don't know what they did to their recipe or perhaps production processes, but this is no longer a viable product and should be taken off the "shelves." Shame on Amazon for continuing to sell substandard product. Shame on Pyure for continuing to market it.

Okay, this stuff tastes sinfully good. I’m sure somehow it’s not fully keto due to the voodoo magic in here, but I’m just going to go with what they’re saying and take them at their word that it’s keto. I started dumping walnuts into the jar and eating them out, one spoonful at a time. I burned through half the jar in one sittingh and felt like an addict taking in dopamine hits.It tastes like your regular old junky yummy Nutella kind of syrup, but i think you’re going to have less of an after-eating-this issue than with normal Nutella due to the keto properties.Caution though at eating too much keto junk food. You get started down this road and soon enough you’re basically not even in keto anymore and will condition yourself to getting used to these ‘shortcuts’.