helloEpic Whitening Charcoal Fluoride Free Toothpaste, Activated Charcoal Toothpaste with Coconut Oil, Whitens Teeth Naturally, SLS Free, Fresh Mint, 4.0 Oz Tube

This is my favorite toothpaste! My husband and I were looking for a fluoride free toothpaste when we came across this brand. We use the Epic Whitening with activated charcoal and we buy the Fresh Watermelon for his son. Ours has a nice mild mint flavor. The paste is nice and thick with a beautiful black sheen. I enjoy the smooth clean feel my teeth have after brushing. I appreciate the natural ingredients which feel nice for sensitive teeth. One tube lasts for a long time. This is now the only toothpaste brand we buy. Highly recommend!

I like the taste of this toothpaste it’s not spicy.My mouth feels clean after using it and not like I got a bunch of minty flavors in my mouth for the next hour.It also whitening. After switching over to hello a year or so ago, my teeth are whiter.Gave my teenage grandson a tube because he liked it so much and now uses it as well.

Used it after a couple months, it’s definitely better than any other big name brands it works very well and I love how it’s only $5 cause you don’t need that much to brush your whole teeth!

I’ve been using the Hello Activated Charcoal Toothpaste for a little bit now, and I’m honestly impressed. The black color from the activated charcoal might look intense at first, but it rinses clean and doesn’t stain my sink or toothbrush (a common worry). My wife loves the product, and the mint and coconut oil combo is surprisingly refreshing—natural without being overpowering or artificial.I chose this toothpaste because it’s fluoride-free, vegan, and SLS-free—perfect for anyone looking to avoid harsh chemicals. It gently polishes my teeth and leaves my mouth feeling clean and smooth. I’ve noticed a visible improvement in brightness, especially on surface stains from coffee and tea.A+ Rating would recommend NO FLUORIDE!

The toothpaste is a fantastic choice for natural oral care! This 4.0 oz tube packs a punch with activated charcoal from sustainable bamboo, gently polishing away surface stains for a noticeably brighter smile. The fresh mint flavor, blended with coconut oil, leaves your mouth feeling clean and refreshed without overpowering your senses.I love that it’s SLS-free, vegan, and peroxide-free, making it gentle on enamel and ideal for daily use. The smooth texture avoids the grittiness of some charcoal toothpastes, and it effectively tackles plaque while freshening breath. The BPA-free tube and cruelty-free certification (Leaping Bunny and PETA) add to its eco-friendly appeal.Cons: The black paste can be messy if you’re not careful, so spit responsibly and rinse your sink. Some users might notice mild tooth sensitivity, especially if prone to it, due to the lack of fluoride.Overall, this toothpaste delivers on whitening and freshness with clean, thoughtful ingredients. Highly recommended for anyone seeking a natural, effective oral care solution in budget!

Best toothpaste I have ever used. Removes stains, leaves teeth white and minty fresh. Best part, you can use your fsa card to purchase it!!!!

whitens teeth but also makes it kinda extra sensitive

Love it, dental offices always promote fluoride, but I’m learning that fluoride is not good for your teeth and keeps you going to the dentist.