Open Innovation: The New Imperative for Creating and Profiting from Technology

Libro molto interessante

The book primarily focuses on the concept of transforming a company from the methodology of closed innovation to open innovation. The author provides many examples in support of a closed to open innovation transition by walking through numerous case studies that show a benefit after implementing open innovation.The author begins by providing background for the test-case companies, Xerox and PARC. Afterwards, the author discusses the tactics (Chess and Poker games) that were implemented during the transition. Moving forward, the author discusses how to transform a firm with solely internal R&D (closed environment) into a firm that leverages both external and internal R&D (open environment). Three case studies are provided in support of the authors push for open innovation.The first case study focuses on how IBM overcame the pressures from market-dominating competition by using open innovation. IBM took the plunge and converted their methodology from closed to open innovation, yielding many benefits after switching. IBM is a legacy company that essentially created the underlying computer science used in both software and hardware for much of modern technology. One issue that IBM had to tackle was their complete vertical integration. To overcome their closed innovation and vertical integration, IBM turned to open innovation to broaden their capabilities. In doing this, IBM went from providing an end-to-end computing system in a closed environment to partnering with their clients to better meet the client’s goals. IBM stopped guarding their technology, and instead allowed other companies to leverage it, thus maximizing IBMs profits.The second case study reviews how Intel incorporated open innovation from the beginning, and the success that it brought them. The founders of Intel used lessons from prior employers and chose open innovation to close the divide between research and development from the start. Open innovation worked significantly better than traditional R&D as seen with IBM and Bell (AT&T). When companies like IBM and Bell significantly reduced their R&D budget, customers looked to Intel to continue improving to meet new customer demands.The third case study centers around the Lucent Bell Labs and how they created a new way of marketing through the establishment of venture capital firms. Lucent Bell adopted a systematic approach to designing a new business model for the company's internal technology after carefully studying Xerox's business model. Lucent Bell’s open success rule was to spread internal knowledge into the external marketplace, to commercialize the company’s internal technology through creating an external venture organization, and to create a new business model in the process.The author analyzes how the companies should use their internal and external intellectual property to create value through the study of business model. The author believes it crucial for a company to find a suitable model that maximizes the value of intellectual property by analyzing internal and external business model limitations. He goes on to assert that companies should first study the entire technology market, and then work on how to manage the intellectual property. He also briefly introduces the patent research and application process by citing case analysis of several large companies (Millennium Pharmaceuticals, IBM, and Intel).The conclusion recaps the concepts of how a company can make the transition from closed innovation to open innovation by defining a business model through the learnings of others, Launching the VC model, and most importantly, creating the relationship between company and knowledge source. In addition, there are key insights on advancing a current business by growing new business and discovering new opportunities to expand the current business. In summary, the author provides many facts to back the argument that companies should embrace Open Innovation.MAN6726.901F17

Me interesa mucho todo el asunto de "innovación abierta" y este libro es pionero en la materia tocando casos como Xerox, Intel o IBM. Es muy bueno para asentar conceptos aunque quizá le falta más "chicha" en el "cómo", más ideas. Pero bueno, la idea de fondo es muy importante, la innovación no sólo sucede dentro de las empresas, también fuera, por lo que hay que estar preparados para recibirla, con mentalidad abierta

In a nutshell: Before Henry Chesbrough wrote this book, most companies and institutions were convinced that internal R&D was the ultimate asset for getting innovation and, therefore, essential competitive advantage. Once they read it, they realized that another way was possible. And this involved a new business model.

A very good book on Open Innovation.Open Innovation is not new - it has been around for around 50 years. Many companies used OI to give themselves and edge. it was not given a name until the 21st century when Chesbrough saw it, being used, described it, gave it the name Open Innovaton and cashed in with fancy words such as "The New Imperative For Creating & Profiting From Technology".Buy this book if you want to find out what Open Innovation is,from the guy who gave it a name, but don't expect anything practical to help you do it. The book is all about what OI is and why it is a jolly good thing, rather than anything.much you can use.Think of this as the Ladybird children's book on the subject written by someone who likes to use long words where plain Englsh would be better.Buy it though, because it is the primary work a spells out what Open Innovation is, but then buy another good book to tell you how to do it and make money.